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Btw, do you have all these books in your marketing library?

Here's a list of copywriting books and resources you should have in your copywriting and marketing library according to Gary Halbert’s best student, Scott “Mongo” Haines:

• Shortcut Copywriting Secrets - Scott “Mongo” Haines
  “First thing Gary Halbert had me do was take Scott’s course. It’s the one go-to, step-by-step course I’d recommend anyone to read. Every copywriter needs this. I think if you want to be a serious copywriter, you need this course. It really is Gary Halbert’s copywriting process put in a step-by-step format.” Sam Markowitz, Gary Halbert’s Last Protege

• Scientific Advertising - Claude Hopkins
  
  
• Ogilvy On Advertising - David Ogilvy
  
  
• Tested Advertising Methods - John Caples
  
  
• Making Ads Pay - John Caples
  
  
• How To Make Your Advertising Make Money - John Caples
  
  
• How To Write A Good Advertisement - Victor Schwab
  
  
• Influence: The Psychology Of Persuasion - Robert Cialdini
  
  
• The First Hundred Million - E. Haldeman-Julius
  
  
• Breakthrough Advertising – Eugene Schwartz
  
  
• Brilliance Breakthrough – Eugene Schwartz

• A Technique For Producing Ideas - James Webb Young

• Creativity Switch - Kenrick Cleveand (Big Idea Generator)
• John Carlton Courses 

• The Boron Letters - Gary Halbert

• Halbert Copywriting Method III - Bold Halbert

• The Marketer As Philosopher: 40 Brief Reflections on the Power of Your Value Proposition - Flint McGlaughlin, MECLABS

• Great Leads: The Six Easiest Ways To Start Any Sales Message - Michael Masterson & John Forde

• The Architecture of Persuasion: How to Write Well-Constructed Sales Letters - Michael Masterson

• The Deep Blue Good-by: A Travis McGee Novel - John D MacDonald

• John D. MacDonald Travis McGree Series (Complete 21 Volume Set)
• Reality In Advertising - Rosser Reeves
• Obvious Adams - The Story Of A Successful Businessman

What books do you have in your library?

Did Scott or I miss any?

Comment below!

Cheers,
Big Jason