Confirmed! You won't receive any more emails about my interview with Kim Krause Schwalm.
Btw, do you have all these books in your marketing library?
Here's a list of copywriting books and resources you should have in your copywriting and marketing library according to Gary Halbert’s best student, Scott “Mongo” Haines:
- Shortcut Copywriting Secrets - Scott “Mongo” Haines
“First thing Gary Halbert had me do was take Scott’s course. It’s the one go-to, step-by-step course I’d recommend anyone to read. Every copywriter needs this. I think if you want to be a serious copywriter, you need this course. It really is Gary Halbert’s copywriting process put in a step-by-step format.” Sam Markowitz, Gary Halbert’s Last Protege
- Scientific Advertising - Claude Hopkins
- Ogilvy On Advertising - David Ogilvy
- Tested Advertising Methods - John Caples
- Making Ads Pay - John Caples
- How To Make Your Advertising Make Money - John Caples
- How To Write A Good Advertisement - Victor Schwab
- Influence: The Psychology Of Persuasion - Robert Cialdini
- The First Hundred Million - E. Haldeman-Julius
- Breakthrough Advertising – Eugene Schwartz
- Brilliance Breakthrough – Eugene Schwartz
- Creativity Switch - Kenrick Cleveand (Big Idea Generator)
- John Carlton Courses
- John D. MacDonald Travis McGree Series (Complete 21 Volume Set)
- Reality In Advertising - Rosser Reeves
- Obvious Adams - The Story Of A Successful Businessman
What books do you have in your library?
Did Scott or I miss any?
Comment below!
Cheers,
Big Jason